Total store revenue · Shopify
CPL from $12 to $4 in 6 weeks.
Total store revenue · Shopify
An online freelance-writing course generating leads at $12 through a chaotic set of overlapping campaigns with no funnel discipline.
Leads, at the wrong price.
Demand existed but the account was a dozen boosted posts and duplicate lead campaigns bidding against each other. With no dedicated funnel or qualification, cost-per-lead sat at $12 and lead quality was inconsistent.
We were getting leads but paying too much and half of them ghosted. It was all boosted posts and hope, not a system.
What we built in 6 weeks.
CPL from $12 to $4 in 6 weeks.
The funnel and qualification halved cost-per-lead in three weeks while raising lead quality. CPL settled at $4 with more calls booked.
"We went from expensive, flaky leads to cheap, qualified ones who actually show up to the call. The funnel changed the whole economics of the course."
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