Altafar · Meta Ads & Creative Strategy
Meta Ads · Creative Strategy

Your ads are running.
Your revenue isn't growing.

Most brands already have the product, the budget, and the audience. What they are missing is a system that turns ad spend into predictable revenue. That's the only thing we build.

12+
Years scaling accounts
with Meta Ads
€40M
in budget managed
across Meta campaigns
350+
brands worked with
across DTC and info
ads.altafar.com/dashboard
Revenue (Q1) €2,746,202 ↑ 866% vs Q4 Avg. ROAS 3.6× ↑ from 1.4× in 10 weeks Current CPL €5.90 ↓ from €18.40 Managed budget €40M+ 12+ years
Creative Strategy

Creative is
the new targeting.

Today, Meta's algorithm responds to your creative. Not your targeting. We build the research and angles system that generates ads that actually convert.

Research Document: DTC Client
Ad Research Foundation
Altafar · Updated Mar 28, 2025 · 34 pages
Product and market
ProductPremium garment steamer with free steam glove
Core problemThey hate ironing but want wrinkle-free clothes
MarketAdults 28–45, urban professionals, NL + BE + DE
Real pain points (Reddit + Amazon)
I spend 20 minutes ironing and it looks the same as when I started
The iron burned an expensive shirt. Never again.
I travel a lot. I needed something portable that actually works.
Validated angles
Problem / SolutionBefore / AfterTravel lifestyleUGC testimonialCuriosity
Main avatar
NameSofia, 34, product manager
Objection"Will it actually work or is it just another gadget?"
01
Deep Research

Reddit, Amazon reviews, forums. We understand what drives your audience before writing a single line of copy.

First
02
Avatar Definition

Detailed customer profiles: pain points, desires, objections and real language. The foundation of all creative strategy.

Per segment
03
Angles & Briefings

Message angles per avatar, detailed briefings, visual guidelines and scripts ready to execute.

No volume limit
04
You execute

You film and edit based on our scripts. We handle strategy, copy, hooks and performance analysis.

You film, we direct.
What we do

What we fix.
And how we fix it.

Most agencies split creative and media into separate teams. When the person writing the ad doesn't understand the data, and the person reading the data doesn't understand the ad, you lose money in the gap between them. We close that gap.

01
Meta Ads

Full Meta campaign management. CBO structure, phased rollout, defined kill rules and we scale only what is proven. Decisions based on data, not intuition.

Paid Social
CBO structure and optimised budget
Phased rollout to protect learning phase
Kill rules based on real data
We scale only what is proven
Diagnosis first.

Then we decide where to scale.

Every agency will tell you they can help. We will tell you exactly where your system is breaking down before you spend a single euro with us. We audit 5 layers and come back with a diagnosis, not a pitch.

01
Ad Account

History, structure, metrics and performance patterns.

02
Creative Strategy

Volume, hooks, angles and format diversity.

03
Offer

Transformation, social proof, urgency and perceived risk.

04
Funnel

Ad, landing page, checkout and friction at each step.

05
Copy

Headlines, value proposition and ad/page coherence.

We are a Meta Ads and Creative Strategy agency for brands that are already investing but can't scale. No middlemen. You speak directly with whoever analyses and executes on your account.

Talk to us →
Scaling

Your ads are not the problem.
The system behind them is.

Every week you run ads without fixing the underlying system, you are paying to find out exactly how broken it is. The problem is almost always in one of two places.

Shopify Analytics
Reason 01
The product works. The ads don't.

You have proof the product sells. Reviews, organic traction, word of mouth. But every time you put money into Meta, something breaks. The creative isn't strong enough, the structure is wrong, or the funnel leaks. You keep paying to confirm what you already suspect.

Reason 02
You're scaling spend. Not results.

When you increase budget before validating angles and fixing the funnel, you don't grow faster. You lose money faster. Every euro you add to a broken system is a euro that tells you how broken it is. More spend, same problems, bigger losses.

Either way, the fix starts in the same place: identifying exactly where the system is breaking down. For brands ready to scale, we manage campaigns end to end. For brands that need to build the foundation first, the Internal Growth Engine Accelerator builds the full system in 12 weeks.

Programme · 12 weeks

Internal Growth Engine Accelerator.

For teams that already have scale but want to go further. We build the systems, SOPs and specialist know-how that are missing. Your team executes with more consistency, speed and better results.

01
Deep Strategic Research

Market, product, competition. The best hooks come from your customer's real words.

Research Doc TemplateAmazon Review ScraperReddit Digging ProcessCompetitor Analysis Framework
02
Persona & Creative Strategy

The right message for the right person, at the right stage of the funnel.

Persona Mapping SystemAd Style FrameworkAwareness Stage PlaybooksGoogle Sheets Workflow
03
Rapid Testing Engine

Identify winners in 48 to 72 hours. Scale before the competition catches on.

Winner-First Scaling48h Feedback LoopAd Set Structuring SOPCreative Rotation System
04
Compounding Winning Loop

From 1 to 2% win rate to 25%. A system that improves with every cycle.

Statistical Relevance TrackingFull-Funnel Metric AnalysisAI + Manual Insight LayerWin Rate from 1% to 25%
1
Deep Strategic Research

Market, product, competition. The best hooks come from your customer's real words.

Research Doc Template
Amazon Review Scraper
Reddit Digging Process
Competitor Analysis Framework
2
Persona & Creative Strategy

The right message for the right person, at the right stage of the funnel.

Persona Mapping System
Ad Style Framework
Awareness Stage Playbooks
Google Sheets Workflow
3
Rapid Testing Engine

Identify winners in 48 to 72 hours. Scale before the competition catches on.

Winner-First Scaling
48h Feedback Loop
Ad Set Structuring SOP
Creative Rotation System
4
Compounding Winning Loop

From 1 to 2% win rate to 25%. A system that improves with every cycle.

Statistical Relevance Tracking
Full-Funnel Metric Analysis
AI + Manual Insight Layer
Win Rate from 1% to 25%
Guarantee
If you don't double your revenue in 12 weeks, we work with you for free for a year.

This is not a vague promise. It's a contractual commitment. If the system doesn't work, it's our responsibility. We work with you for free.

Learn more about the programme →
The team

The people behind the system.

Photo of Afonso

CO-FOUNDER
Afonso Vasconcelos
Head of Strategy

"Most brands think their problem is ads. It almost never is. The real constraint is almost always creative stagnation, a weak offer, or a broken funnel. My job is to find that constraint in the first week."

Photo of António

CO-FOUNDER
António Lopes
Head of Creativity

"A great creative doesn't just stop the scroll. It makes the right person feel understood. That's what we build: systems that consistently produce that feeling, at scale, across every angle and format we test."

FAQ

Frequently asked questions.

Do you only work with Meta Ads?

Yes, and it's a deliberate choice. In a world where every agency claims to do everything, we chose to be the best at one thing. Meta, Facebook and Instagram is where the biggest opportunity is for DTC brands and info products today. Our entire methodology, processes and know-how were built specifically for this ecosystem.

That said, our Creative Strategy, the angles, hooks, scripts and briefings, is built on persuasion principles that work on any channel. If you ever want to expand to other platforms, the strategic foundation will already be in place.

What is the minimum ad budget to work with you?

We adapt to where your business is, including if you're launching from zero. However, there's a reality we can't ignore: with less than €1,000/month in media budget, you're spending less than €30 a day on ads.

At that volume, the algorithm doesn't have enough data to optimise, tests take weeks to show signals, and the margin to iterate creatives is almost zero. Below that, it's not that we don't want to work with you, it's that we couldn't do our work with the honesty it deserves.

€1,000/month is the starting point where we begin to have real data to work with. From there, we scale together.

When will I start seeing results?

Let's be direct: we don't promise results. Any agency that does is lying to you, and you've probably already experienced that.

What we promise is different: over 12 years of experience, over €40M in managed budget and a system tested across hundreds of brands. It's not a guarantee of results, it's the highest probability of achieving them you'll find in the market.

What determines the pace is largely on your side: the speed at which you produce content, how quickly you implement what we recommend, and the quality of your offer. We bring the system. You bring the execution. Together, the odds are clearly in our favour.

Do we need to have creatives ready to start?

No, and often it's actually better to start without them. Creative Strategy always comes first, regardless of whether you have creatives ready or not. Before producing a single ad, you need to know what to say, to whom, and in what way.

We handle all of that: deep research, avatar definition, validated angles, video scripts and detailed briefings for images and carousels. Yes, we work with both video and static images, because a good creative strategy isn't limited to one format.

To get the ads live, you'll need to produce the creatives based on our briefings. We direct, you execute. No external production costs, no middlemen.

How does the onboarding process work?

It starts with a free diagnosis. It's not a sales call, it's a real analysis. We look at your account, your creatives, your funnel and your offer, and tell you where the actual problem is, not what you want to hear.

If it makes sense to move forward on both sides, onboarding takes 3 to 5 business days: account access, full strategic briefing and immediate start. No bureaucracy, no months of "discovery phase". We get to work.

Do you work with any type of business?

We work primarily with DTC brands and info-product and lead gen businesses. These are the business models where our system has the most direct and measurable impact.

Our experience is entirely online, which means we are not limited to any market, country or language. We have worked with brands in the Netherlands, Germany, Belgium, North America and beyond.

If you are unsure whether your specific case is right for us, the fastest answer is to book the free diagnosis. In 30 minutes we will figure out together if there is a real fit, with no commitment from either side.

Next step
If you're investing in ads but can't scale, this is for you.

We look at your account, your creatives, your funnel, and your offer. We tell you exactly what is broken and what to fix first. No pitch deck. No vague recommendations. A concrete diagnosis you can act on whether you work with us or not.

If we can't find the problem in 30 minutes, we will tell you that too.

Book a diagnosis →

Response within 24h
No commitment