Total store revenue · Shopify
From 1.8× to 4.2× ROAS in 10 weeks.
Total store revenue · Shopify
A contemporary linen-fashion label with strong brand affinity but a mobile shopping experience that quietly leaked sales after the click.
Beautiful brand, a leaky mobile flow.
The aesthetic pulled people in and CTR was healthy, but a slow mobile PDP, an awkward size selector and a multi-step checkout lost shoppers before purchase. Profitable at 1.8× but capped by the flow, not the ads.
People clearly loved the collection — they just kept dropping off on their phones. The ads were fine; the experience after the click wasn't.
What we built in 10 weeks.
From 1.8× to 4.2× in 10 weeks.
Fixing the mobile PDP and checkout lifted conversion quickly on the same traffic. The flow, not the ads, unlocked 4.2×.
"We assumed we needed better ads. We needed a better mobile experience. Once we fixed the flow, the same traffic converted at more than double."
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