Total store revenue · Shopify
From 1.2× to 3.6× ROAS in 12 weeks.
Total store revenue · Shopify
A recycled-silver jewelry brand with a meaningful story but a flat offer that never turned browsers into first-time buyers.
A great story, a flat offer.
The sustainability angle earned attention and saves, but the store gave first-time visitors no reason to buy now — no bundle, no gifting framing, no reassurance on sizing or returns. It stalled at 1.2×.
People loved that it was recycled silver and saved our posts. But saving isn't buying — nothing on the site nudged them to actually purchase.
What we built in 12 weeks.
From 1.2× to 3.6× in 12 weeks.
The gifting bundle and resizing promise converted the audience that had only been saving posts. ROAS climbed to 3.6×.
"Our story got attention but not sales. Turning it into a real offer — a gift, free resizing, a promise — is what finally made people buy."
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