Total store revenue · Shopify
From 1.3× to 3.1× ROAS in 11 weeks.
Total store revenue · Shopify
A joint-support dog-chew brand with strong intent but a landing page that couldn't reassure worried pet parents before the click cooled.
Anxious buyers, an unconvincing page.
Owners of ageing dogs clicked in droves, but the landing page led with ingredients instead of the outcome they cared about — a dog moving freely again — and lacked the vet proof that converts a nervous purchase. It leaked at 1.3×.
These are people worried about their old dog. If the page doesn't reassure them fast, they close the tab — and we were losing most of them right there.
What we built in 11 weeks.
From 1.3× to 3.1× in 11 weeks.
Adding the vet quote and mobility stories lifted CVR within days. Reassured buyers converted, pushing ROAS to 3.1×.
"They understood our customer is scared, not shopping. Rebuilding the page around reassurance instead of ingredients doubled our conversions."
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