Total store revenue · Shopify
From 1.0× to 3.4× ROAS in 12 weeks.
Total store revenue · Shopify
A soy-candle brand with beautiful product photography but scroll-stopping problems — polished studio shots that never earned attention on cold feeds.
Beautiful shots, no scroll-stop.
Every ad was a gorgeous flat-lay that looked like an ad and got treated like one. Without motion, sensory hooks or UGC, breakeven at 1.0× was as far as the polished catalog imagery could go.
Our photos were stunning and that was the trap. They looked like ads, so people scrolled right past them.
What we built in 12 weeks.
From 1.0× to 3.4× in 12 weeks.
The first ASMR-style pour video tripled CTR against the flat-lays in week two. Motion-led UGC carried the account to 3.4×.
"The moment we stopped posting perfect photos and started showing the candle in real life, everything changed. Same product, completely different result."
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