Total store revenue · Shopify
From 1.4× to 2.9× ROAS in 10 weeks.
Total store revenue · Shopify
A single-origin espresso subscription with a great product but a flat offer — nothing gave first-time buyers a reason to commit today.
Loved the coffee, no reason to commit.
The roast was excellent and repeat rates were strong once people subscribed, but the first-purchase offer was undifferentiated versus grocery and gave no incentive to start now. Acquisition stalled at 1.4×.
Once people subscribed they stayed for months. The hard part was giving a stranger a reason to try us instead of the shelf.
What we built in 10 weeks.
From 1.4× to 2.9× in 10 weeks.
The trial-box offer changed the first-purchase math immediately. Retention did the compounding, lifting blended ROAS to 2.9×.
"The product was never the issue — the offer was. A simple trial box and guarantee finally gave people a reason to start with us."
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