Total store revenue · Shopify
From 1.9× to 3.4× ROAS in 4 weeks.
Total store revenue · Shopify
A vegan sports-nutrition brand that was profitable but undifferentiated — the offer never made clear why to choose it over cheaper whey rivals.
Profitable, but easily replaced.
The account worked at 1.9×, yet the offer competed on price against established whey brands with no compelling reason to switch. Without differentiation and proof, growth was capped.
We were profitable but forgettable. Nothing about our offer told an athlete why vegan protein was the better choice for them.
What we built in 4 weeks.
From 1.9× to 3.4× in 4 weeks.
March opened at roughly $1–2K a day. Once the new bundle, subscription and results guarantee went live mid-month, daily revenue climbed to $6–7K — taking the store from about $34.5K the prior month to $95.9K in March, a 178% jump, at a 3.4× ROAS.
"We stopped competing on price and started competing on performance. A stronger offer and real proof took us from forgettable to a clear choice."
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