Total store revenue · Shopify
From 1.6× to 3.2× ROAS in 10 weeks.
Total store revenue · Shopify
A merino base-layer label with solid demand but a bloated account — 16 overlapping ad sets fighting each other and never leaving learning.
Sixteen ad sets, zero clarity.
Every new idea had become its own ad set. Budget was split so thin nothing exited the learning phase, audiences overlapped, and reporting was pure noise at a profitable-but-capped 1.6×.
We were busy every day moving budgets around and it never got better. Turns out we were just competing against ourselves.
What we built in 10 weeks.
From 1.6× to 3.2× in 10 weeks.
Consolidation alone lifted efficiency within two weeks as spend concentrated. By week 10 the account was stable and scalable at 3.2×.
"Cutting the account down felt scary and was the best thing we did. Fewer, cleaner campaigns doubled our return and we finally trust the numbers."
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