Total store revenue · Shopify
From 0.9× to 2.8× ROAS in 8 weeks.
Total store revenue · Shopify
A seasonal raised-bed garden-kit brand with a tight spring window — great traffic, but the ad-to-checkout journey leaked most of it away.
Good traffic, a leaky bucket.
Spring intent was high and clicks were cheap, but the landing page buried assembly info and the checkout added surprise freight at the last step. Most of the seasonal spend never became orders at 0.9×.
We had one growing season to make the year. The clicks were coming — they just weren't turning into carts, and I couldn't see where they dropped.
What we built in 8 weeks.
From 0.9× to 2.8× in 8 weeks.
Clearing the checkout shock lifted CVR in the first week. The season urgency did the rest, closing at 2.8× before the window shut.
"They found exactly where we were losing people and fixed it in days. We captured the whole spring instead of watching clicks bounce."
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